Backs New Paris Startup Agency

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NEW YORK (AdAge.com) -- WPP Group is backing a startup agency opening in Paris in January with pan-European ambitions.

The agency, to be called LEG, will be run by Gabriel Gaultier, creative director at WPP-owned Young & Rubicam, Paris, and Christophe Lichtenstein, formerly general manager of DDB, Paris, part of Omnicom Group.

WPP will take a majority stake in the agency, which will rely on Y&R for administrative services. LEG has no clients yet.

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