WPP Group buys IntelliQuest

Published on .

WPP Group has agreed to acquire technology information services company IntelliQuest Information Group, Austin, Texas. IntelliQuest will join Millward Brown, a wholly owned WPP subsidiary, once the acquisition is complete. IntelliQuest also will work closely with other companies in the Kantar Group, to which Millward Brown belongs. IntelliQuest had revenue of $26.4 million in 1998.

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: