Combination of Four Agencies To Be Called 'Red Cell'

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WPP Group is combining four agencies into a single new international network called Red Cell.

The agencies are: Conquest Europe, a European agency network based in London and Milan whose main client is Italian car company Alfa Romeo; Seattle-based U.S. agency Cole Weber London-based marketing communications group Perspectives, and Batey Ads, a Singapore-based Asian agency best known for its work on Singapore Airlines.

The new network claims combined 2000 billings of $1 billion. It will be run by CEO Luca Lindner, formerly Conquest's CEO.

To make the network more global, Red Cell is looking at buying agencies in New York and Latin America, probably in Brazil, Mr. Lindner said.

Copyright January 2001, Crain Communications Inc.

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