WPP units get Andersen work

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WPP Group said two of its units, brand and identity consultancy Enterprise IG and Research International, are conducting a global brand positioning program for Arthur Andersen, Chicago. Arthur Andersen Managing Partner-Communications and Integrated Marketing Matthew Gonring said, "We aim to develop a truly differentiated brand positioning while building on our reputation of consistently delivering superior service."

Copyright June 1998, Crain Communications Inc.

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