Wrigley ponders rollout for Eclipse ice gum

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Wm. Wrigley Jr. Co. is evaluating whether to roll out early next year an ice gum called Eclipse, now testing in two markets via BBDO. The pellet gum is the first U.S. entry into the segment for Wrigley, whose Amurol unit is rolling out a mint gum with a different positioning.

Copyright November 1998, Crain Communications Inc.

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