The Wall Street Journal
, New York, breaks a $15 million campaign April 15--its first consumer effort in nine years. The outdoor ads from Goodby
, Silverstein & Partners, San Francisco, will carry the tagline "Adventures in capitalism.'' It replaces the paper's 1990 theme: "Daily diary of the American dream.'' For now, the campaign will be primarily outdoor, concentrated in Atlanta, Boston, Chicago, Los Angeles, New York and San Francisco. TV spots, still under construction, will air in early summer.
Copyright April 1999, Crain Communications Inc.