The Wall Street Journal Interactive Edition (wsj.com) will launch a free, personalized e-mail service Jan. 30 and promote it in a Super Bowl spot from Arnold Communications, Boston. The service will deliver headlines from the site. The Interactive Edition is launching the service to attract new subscribers, said Randy Kilgore, executive director-sales and marketing. "It will introduce a wider audience to what the interactive Journal has to offer," he said.
The Interactive Edition has seen the rate of new subscriptions slow somewhat. It had 350,000 subscribers in December. The new service creates sales opportunities, Mr. Kilgore said. Marketers can advertise on the e-mail service even if they don't advertise on the Interactive Edition. Four advertisers, such as Salesforce.com have signed on. None advertises on the Interactive Edition.
Copyright January 2000, Crain Communications Inc.