XM Satellite Radio inks deal with Radio Shack

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Satellite radio company XM Satellite Radio inked a deal with Radio Shack Corp. to sell XM's radios and services in up to 1,800 stores across the country in an effort to boost its distribution in rural areas, where most of the outlets are located. XM, which will broadcast 100 digital-quality radio channels via orbiting satellites to consumers for $9.95 a month starting this summer, also has agreements with electronics retailers including Best Buy and Circuit City. The launch of its subscription-based service will be supported by a $100 million ad campaign from Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif.

Copyright February 2001, Crain Communications Inc.

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