Y&R lands global Jaguar assignment

Published on .

Y&R Advertising, New York, bested WPP Group siblings Ogilvy & Mather Worldwide and J. Walter Thompson Co. in a review for the global launch of the upcoming Jaguar X-Type, execs close to the matter said. The win, to be announced Jan. 12, sparked rumblings Y&R will get the entire $100-million worldwide account of Ford Motor Co.'s Jaguar.

For more details, see full story.

Copyright January 2001, Crain Communications Inc.

Most Popular
In this article: