Announces Intention to Introduce a 'New Agency Model'

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NEW YORK (AdAge.com) -- WPP Group ad network Young & Rubicam today said it is reorganizing its North American operations in an effort to introduce a "new agency model."

Changes include shifting senior management duties, establishing a single profit-and-loss structure and establishing a "catalyst team" that can be deployed on client partner business across the continent, the company said.

"Today, we are re-inventing the way we create ideas and the way we work with clients so we can better deliver ideas that help drive tangible results," Ann Fudge, CEO of Young & Rubicam, said in a statement. "The model gives us greater entrepreneurial freedom and flexibility to build the right teams and access the right resources for all of our client partners."

Executive changes
As part of the overhaul to the North American structure, many executives who until now have functioned as CEOs of Y&R's six North American offices will take on new roles as managing partners. In addition, Michael Patti, chairman-CEO of the New York office and Young & Rubicam worldwide creative director, is being promoted to vice chairman.

The new North American managing partners are: Kary McIlwain in Chicago; David Murphy in Irvine, Calif.; Don Williams in Detroit; Penny Baldwin in San Francisco; Chris Jordan in Toronto and Mary Maroun in New York.

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