Yahoo! gets chatty

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Yahoo! next week launches Yahoo! Chat, a feature that allows Yahoo! users to talk to each other in real-time online. Santa Clara-based Yahoo! partnered with Austin, Texas-based iChat to create the chat features. Yahoo! will create chat rooms that cover most interests like movies, sports, cooking and business. In addition, a "Create Room" feature will permit users to create their own chat rooms, which can be designated as either public or private. Yahoo! will sell advertising on all the chat rooms. Specific pricing or ad models are undisclosed. No advertisers or sponsors have yet to be signed.

Copyright January 1997, Crain Communications Inc.

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