Yahoo names first agency

Published on .

Yahoo!, Sunnyvale, Calif., tapped Black Rocket, San Francisco, as first agency for the Internet directory's estimated $8 million account. Yahoo! earlier this month said it filed for an initial public offering, as did competing directory service Excite!. With so many search engines and directories popping up, most in the industry expect a major battle for market share this year.

Most Popular
In this article: