Yahoo!, NFO team online

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Search engine Yahoo! and NFO Research are forming an alliance to share elements of each other's usage data and market research for the online community. NFO will provide Yahoo! access to its interactive market research technologies for real-time polling of Yahoo! users. Yahoo! will also tap NFO Research's capabilities to provide more in-depth demographic information of Yahoo!'s network site users.

Copyright April 1997, Crain Communications Inc.

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