New York Life looking at 3 shops

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New York Life is in the final stages of a search for an agency to handle approximately $10 million in consumer advertising for its Mainstay Funds mutual fund family, said executives close to the review. Frierson, Mee & Kraft and M&C Saatchi, as well as Philadelphia-based Tierney & Partners, are participating. The review is being handled by Geduldig & Ferguson, New York. A decision is expected in early September.

Copyright August 2000, Crain Communications Inc.

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