New York Life names DeWitt media buyer on $30 mil acc't

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New York Life chose DeWitt Media, New York, as media buying and planning agency for its $30 million account. TBWA/Chiat/Day had been New York Life's media and creative agency of record for 12 years. Last month, the insurance company chose Berlin, Cameron & Partners as creative agency. Geduldig & Ferguson handled the review.

Copyright August 1999, Crain Communications Inc.

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