Client: New York Museum of Sex
Brand: Sex Entertainment
Title: "Headphones"; "I Could Never Do That"
In its first-ever TV advertising campaign, the New York Museum of Sex takes a humorous look at a straight-laced tourist couple from inside a sex museum video screen.
Iverson Goes Rocky |
Brand: Answer 7 Shoe
Title: "Philly Story"
Agency: Arnell Group, New York
In a reprise of Sylvester Stallone's triumphant run up the majestic steps of the Philadelphia Museum of Art in 'Rocky,' Allen Iverson dribbles the same route. This time, the triumph is about shoes.
Brand: Public Service Announcement
Title: "Alien Invasion"
Agency: HHCL/Red Cell, London
Employing new long-form advertainment techniques, the environmental advocacy organization Greenpeace weaves its message through an 3.5-minute in-theater commercial depicting a meeting of aliens deciding the fate of Earth.
WEEK'S MOST REMEMBERED SPOT|
Brand: Tampax Compak
Agency: Leo Burnett, Chicago
With a gag about teenage girls, tampons and a middle-aged male teacher, Tampax highlights the small size of its Compak menstrual product. This spot received the highest consumer recall score for the period of Oct. 13-26 in the bi-weekly Intermedia Advertising Group survey.
Greasy Chicken Diet Food|
Brand: Fried Chicken
Title: "Eatin' Chicken"
Agency: Foote, Cone & Belding, Chicago
KFC's new campaign ads to reposition greasy chicken as a diet food contain a tiny-type disclaimer warning viewers that the product is "Not a low fat, low sodium, low cholesterol food." And even as a voice-over hypes the product as 'The fresh way to eat,' another disclaimer warns, "Fresh claim may not be applicable in all areas." Don't you wonder which areas?
Brand: Online Trading
Title: "5-Second Guarantee"
Agency: OgilvyOne, New York
A lobster cooked in five seconds -- or not quite cooked -- stars in this spot that hypes the speed of Ameritade's online action.