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WE ARE THE CHAMPIONS: SPINdex is wearing pinstripes this month, as the World Series champion New York Yankees not only swept a four-game series against the rival Atlanta Braves but hit a grand slam of coverage about marketing tie-ins and endorsement deals.

The Yanks fielded 31 stories in the SPINdex sample of influential media outlets during the month leading up to publication of this column.

Ford Motor Co.'s plans for a global TV commercial roadblock -- with a spot that would air at the same local time in every TV market worldwide -- also captivated the attention of TV news producers and print media editors, earning second-place honors on SPINdex's monthly tally.

The restaging of Coca-Cola Co.'s venerable Coke Classic brand generated 23 stories, No. 3 for the month.

Martha Stewart, SPINdex's favorite human brand, ranked fourth, with coverage about Martha Stewart Omnimedia's public offering of stock.

The first flight of advertising for presidential contender Texas Gov. George W.

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