Bestfoods, Englewood Cliffs, N.J., has signed New York Yankees shortstop Derek Jeter as spokesman for Skippy peanut butter, including TV advertising, special appearances and a consumer promotion that will give away Skippy-branded baseballs to consumers who write in with stories supporting youth baseball. As part of the effort, Mr. Jeter's picture will be put on jars of Skippy. Bestfoods wouldn't discuss details or timing of the advertising; BBDO
Worldwide, New York, handles.
Copyright August 1998, Crain Communications Inc.