Yoyodyne has launched its third online promotion to deliver specific category and demographic audiences to sponsors' Web sites, dubbed Get Rick Click III. Initial sponsors include AT&T WorldNet, Excite, Sally Hanson Cosmetics and Wired magazine. The program prompts visitors who want to sign up to win prizes, such as a Caribbean vacation or $100,000, to enter information before they gain access to a sponsor's site. Sponsors then track and pay only for the visitors in their target group.
Copyright February 1998, Crain Communications Inc.