Yoyodyne signs MasterCard for promotion

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MasterCard International signed a deal with online promotions company Yoyodyne to sponsor Yoyodyne's EZSpree promotion.

The promotion, which will be launched Aug. 17, offers a grand prize of a $100,000 online shopping spree. The campaign is designed to drive traffic to more than 400 online merchants, with special offers for MasterCard cardholders. Yoyodyne did a similar EZSpree promotion with American Express Co. last year.

Copyright July 1998, Crain Communications Inc.

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