ZDNet improves ads for visitors, advertisers

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ZDNet will soon launch two new advertising programs -- Home-Based Targeting and Window of Opportunity -- that are designed to increase advertising relevancy and effectiveness for visitors and advertisers on ZDNet's Web site.

The programs expand ZDNet's Smart Serving advertising capabilities introduced in June.

The new programs gather information about an individual's online preferences based on his or her previous activity on the site.

Copyright September 1999, Crain Communications Inc.

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