ZDNet set with Lowe

Published on .

ZDNet, San Francisco, named Lowe & Partners to launch before year's end a $25 million, 18 month campaign. ZDNet's move follows the mid-1999 announcement by rival CNET that it would spend $100 million over 18 months on brand advertising. A ZD insider has credited CNET's more aggressive brand marketing as one of the reasons the stock market gives CNET a higher valuation than it gives ZDNet.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: