New Zealand Tourism Board ousts Saatchi from $27 mil account

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The New Zealand Tourism Board fired Saatchi & Saatchi from its scandal-plagued $27 million account the week of March 8. The scandal centered on concerns that Jenny Shipley, the New Zealand prime minister who faces re-election in November, and Kevin Roberts, Saatchi's chairman and a New Zealander, could use the ad campaign to help her re-election.

Copyright March 1999, Crain Communications Inc.

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