Zenith, Draft snare Verizon media account

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Verizon selected Zenith Media, New York, and Draft Worldwide, Chicago, to handle its media buying assignment, which has been estimated to be worth anywhere from $300 million to $500 million. The two agencies beat out a group of media shops including Grey Global Group's MediaCom (Grey Worldwide handles Airtouch), WPP Group's MindShare (WPP's Ogilvy & Mather handles GTE Corp.) and TN Media. The review began in August with a full list of contenders, which were winnowed down to the finalists. Draft was chosen as a Zenith partner on the account for its direct advertising capabilities. The two agencies are forming a New York-based joint venture to be called Zenith/Draft, which will be dedicated to the account. The venture will begin handling first-quarter 2001 buying for Verizon's' corporate, wireless and information services advertising.

Copyright November 2000, Crain Communications Inc.

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