Zenith rejigs European management

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LONDON-- Zenith Media has made changes to its top management lineup in several European countries following a year of record growth.

In Spain -- where Zenith claimed to be the country's fastest growingmedia agency in 1999, with billings up 30% -- Pedro Merino is named general manager. Mr. Merino joins from RMB, where he was chief executive, and succeeds Jose Carlos Guttierrez, who is promoted to exec VP.

In Germany, Zenith has lured Harald Hormess from Optimedia, Frankfurt, where he was general manager. He will be managing director of the German operation, which in January picked up new assignments from Hornbach DIY stores, Superfast Ferries, Bree luxury goods and Insurance City. Joachim Schutz remains CEO of Zenith Germany.

In Belgium, Rik Provoost moves up from deputy to managing director, taking the place of Francois Guillick. Mr. Guillick moves to a new role of brand communication manager working on Procter & Gamble Co. business.

In addition, Zenith France CEO Sebastien Danet will take responsibility for Belgium, providing back-up particularly in areas such as research,interactive and sponsorship.

In the Netherlands, Nicole Vooys is promoted to CEO, succeeding acting CEO Wilma van Opstal, who will become an independent consultant.

In the past month, Zenith Europe has confirmed new business wins including American Express in Italy, Peugeot in Turkey, Sanitas and the Ministry of Education in Spain and Scottish Widows financial services in the U.K.

Steve King, CEO of Zenith Europe, says 1999's record growth came from both the expansion of services to existing clients as well as entirely new business.

Copyright February 2000, Crain Communications Inc.

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