Zenith, Warner Music boost DVDs

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Zenith Electronics plans to boost retail sales of its new DVD2000 digital video disc player by including a Warner Music Group sampler disc with each unit and by providing countertop displays to retailers. The displays, available to all dealers who carry the DVD2000, feature packages of two or four copies of six different DVD titles. Dealers may sell the discs to consumers or include them as sales premiums on the DVD2000.

Copyright July 1997, Crain Communications Inc.

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