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Ziff-Davis' newly formed E-Commerce Group today changes the name and URL of its 2-year-old Computer Shopper NetBuyer site to Computer Shopper (www.computershopper.com), ensuring a single identity to the Computer Shopper line of products, which include a magazine, buying guides, a Web site and a TV show.

Career Central adds marketing category

Career Central Corp. (www.careercentral.com) is expanding its category specialties this week with Career Central for Marketing to complement its Career Central for MBAs and Career Central for Developers.

The new category will target marketing, product management, advertising, public relations, marketing communications, database marketing, direct marketing, brand management and market research. The service is free for users and costs $2,995 for companies searching with a guarantee of at least five qualified and interested candidates.

Alexa inks deal with InsWeb

Alexa Internet announces today an advertising agreement with online insurance company InsWeb. Alexa (www.alexa.com) creates a browser plug-in. The Alexa tool bar or icon stays with users as they surf the Web, providing them with site statistics and related links on sites that typically don't carry advertising. Terms of the deal were not disclosed.

Dell teams with AT&T, Excite for Web access

Dell Computer Corp., is teaming with AT&T Corp., Excite and SBC Communications on Internet services for new Dell PCs. With its new Dell ConnectDirect program, Dell will bundle Internet service from AT&T WorldNet connecting to an Excite custom home page (dell.excite.com). Dell and SBC will offer high-speed access over regular phone lines using special ADSL modems under a joint marketing agreement starting early next year.

ZDTV features Web ads on TV show

ZDTV, an affiliate of Ziff-Davis, will demonstrate online ads from online computer store Egghead.com. Every episode of ZDTV's daily TV program "Internet Tonight" will feature parts of the Egghead.com site with hardware or software promotions.

In related news, ZDTV signed an advertising deal with Web auction retail site Onsale. Onsale's ads will feature live online auctions during ZDTV's "Money Machine" TV program, a show about how to manage personal finances using the Internet. Lot21, San Francisco, created the interactive ads for Onsale.

Purple Moon sets up shop online

Girls' site Purple Moon (www.purple-moon.com) last week opened the Purple Moon Store, an online store selling merchandise aimed at preteen girls. Based on the Purple Moon site and adventure series of CD-ROMs, the merchandise includes clothing, watches designed and produced by Fossil, and Day Runner planners.

Purple Moon is also talking to art suppliers, fashion retailers and other companies to broaden its store offerings and create products customized to the characters in the Purple Moon stories.

Netscape expands area for women in business

Netscape Communications Corp. boosted its Netcenter Small Business Channel by adding services and content from Virtran, a developer of search and transaction engines and women's site Women.com. Netscape SmartShip by Virtran, is a comparison tool to help users reduce shipping costs. Her Business is a new Netcenter area with Women.com content.

In other news

Infoseek Corp. and Walt Disney Co. will introduce a portal called Go Network (www.go.com).The site will use Infoseek's searching capabilities, and draw content from Disney, ABC News and ESPN.com. . . . Sandpiper Networks, Westlake Village, Calif., today launches Footprint, an outsourcing service that helps Web publishers distribute content over the Internet.

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