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Interactive TV company Zing Systems has dismissed high-tech shop CKS Partners, Cupertino, Calif., as agency on its $10 million marketing account. Zing, which has experienced several delays in launching its system with consumers, had worked with CKS on positioning and marketing. "We've cut back on the number of projects they're working on," said Scott Wills, senior VP-marketing at Englewood, Calif.-based Zing. The interactive company now will work with Carmichael Lynch, Minneapolis, and Bates USA, New York, on a project basis. Both shops had been added to the Zing roster late last year. Zing had hoped to launch its system, allowing consumers to respond to ads and programming via a handheld remote, in fall 1993 but now says it won't go live until the second quarter of this year.

Hearst Corp. this week opens its first Internet site on the World Wide Web. Al Sikes, president of Hearst New Media & Technology, will demonstrate the service at the company's headquarters on Jan. 24. Separately, three grandchildren of advertising legend and Doyle Dane Bernbach co-founder Maxwell Dane-Abe, Michael and Marion Dane-are designing a World Wide Web site for Hearst's Popular Mechanics. "We've been going at it hammer and tong since right after Christmas," said Abe Dane, 33, a former Popular Mechanics science writer who returned to the magazine last year as senior correspondent. The trio hopes to have a service up and running by early March, Abe Dane said.

Dun & Bradstreet Information Services teamed with Marketplace Information Services to co-market and distribute a CD-ROM version of Marketplace Business, a database marketing tool with information on 10 million businesses in the U.S. The kit costs $599 and is updated quarterly for one year. ... GTE Telephone Operations received federal court permission to offer video programming to its phone customers. ... Best Western International opened a home page on the World Wide Web (http://cybermart.com/thisco/common/tweb.html). Holiday Inn Worldwide plans to open its own Web site in a few months. ... GE Capital acquired a minority stake in eShop, a San Mateo, Calif., online shopping developer. ... Time Warner Electronic Publishing Group named Gotham Group, New York, first agency for its new computer online product "Modus Operandi" and software package "Time Warner Quick Reads." Billings haven't been determined.

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