Zip-drive maker Iomega aligns $35m account with Euro RSCG

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LONDON -- Iomega Corp., the U.S.-based computer storage-device maker, has consolidated its $35m worldwide advertising account with Euro RSCG. Two years ago Iomega recognized that PC users never have enough storage on their hard drive so it launched the Zip drive, a $200 device that can store the equivalent of 70 floppy discs on one removable $15 disc.

In the U.S. Euro RSCG Dahlin Smith White already held the account. London-based Euro RSCG Wnek Gosper picks up the $5m European account from Ammirati Puris Lintas, which held the account since November 1995.

"We already handle Microsoft and Intel so the appointment allows us to display our understanding of what makes a brand leader in the high tech sector," says Chris Pinnington, managing director of Euro RSCG Wnek Gosper.

In the two years since launching the Zip drive it has sold two million units in the U.S. alone. Group sales have increased from $150m in 1993 to more than $1bn in 1996. Other storage device products include the Ditto tape drive and the top-of-the range Jaz disc drive storage system.

"We believe we have the product to make us a household name across the world. But this will only happen if we have a co-ordinated global marketing effort. And to do this we need an agency network with a truly global reach," says Tim Hill, vice president of marketing at Iomega.

The full service appointment gives media buying shop Mediapolis its first account since it was established in the U.K. on October 1 by the merger of Mediastar and Young & Rubicam's media departments.

Copyright October 1996, Crain Communications Inc.

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