Mr. Holbrook, a 10-year vet of the Interpublic Group of Cos.’ agency, will become CEO of Emak effective Nov. 14. Emak is a Los Angeles-based marketing-services firm with a roster that includes Burger King Corp., Kohl’s, Kraft Foods and Procter & Gamble Co.
Mr. Holbrook, who also was chief operating officer of Interpublic’s Marketing Drive, succeeds president-CEO Don Kurz at Emak, who resigned in May. Stephen Robeck, non-executive chairman, served as interim CEO. Dean Buresh, CEO of Marketing Drive, becomes CEO of Zipatoni, an agency representative said.
Mr. Holbrook “brings to Emak the kind of experience we need to build Emak’s family of agencies by approaching markets in innovative ways and adding vale to our clients,” Mr. Robeck said in a release.
Emak, which maintains offices in the U.S., Europe and China, has a portfolio of agencies including Equity Marketing, Upshot and SCI Promotions. Emak earlier this month reported that 2005 revenue would be down from last year after losing client Subway.
Mr. Holbrook and Zipatoni, St. Louis, did not immediately return calls for comment. In October, Karen Sauder was promoted to president of Zipatoni.