Zkey, Giant Bear prepare wireless services

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Two companies that try to make it easier to interact with the Web via mobile devices are unveiling services. Both use a Web portal to store user preferences to more easily make purchases, write e-mails and do other activities viatheir wireless devices. Zkey next week launches its M-commerce program in which advertisers sponsor targeted alerts. Sponsors include Casio, Virgin and 3M Co. L90 is selling and serving the ads.

Rival GiantBear on Sept. 25 names Advertising.com to sell ads on its wireless portal. GiantBear sells its services to wireless carriers such as Dobson Cellular and Price Communications.

Copyright September 2000, Crain Communications Inc.

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