Zooba.com signs nine publishers for promotions

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Zooba.com, an e-mail marketer that delivers encyclopedia-like information on 46 topics with relevant product promotions, will announce marketing partnerships with nine publishing houses today. They include Columbia University Press, Henry Holt & Co. St. Martin's Press and Simon & Schuster. The publishers will sponsor content channels through Zooba. Publishers can promote specific books within e-mail that covers topics relevant to the book's subject. A six-part series on Albert Einstein, for instance, would include an ad for a book about the famous scientist in all six e-mails.

Copyright June 2000, Crain Communications Inc.

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