What's in a Name?

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Last week, U.K.-based viral ad agency Asabailey pulled a stunt on Ogilvy & Mather by registering the domain www.ogilvymather.co.uk and redirecting the address to its own site, insinuating that if Ogilvy "understood the modern brand" it "would know how to protect it." It would not, in other words, let it be hijacked online by the likes of Asabailey.

But is this really a gotcha? Netimperative.com says no, and Asabailey responds.

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