Boone/Oakley Replays Super Bowl Auction

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Due to a violation of protocol, Charlotte agency Boone/Oakley has restarted its attempt -- reported here last Friday -- to auction off a Super Bowl commercial on eBay. The original offer listed the agency's phone number, an eBay no-no. Monday night, bidding on the original listing had reached $350,000, while the relisted offer is currently going for $40,400. In the meantime, B/O seems to have kicked off an eBay trendlet. You can now also bid on Super Bowl concepts developed by a pair of "hip Hollywood filmmakers", the author of The Beanie Baby Handbook, a Las Vegas production company or the proud holder of an MFA in creative writing.

Or you can just go with the Milmtiki Society, which "has recently discovered a method of transforming human energy into a global harmonizing field" and "will broadcast the details of this process during your Super Bowl spot," thus bringing about world peace. And, no, we didn't make that up.

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