Join the fight against “hot shipping”—the shipping of beer by brewers who don’t believe in refrigerated trucks and
rail cars—by clicking onto the official website
of Beer Drinkers Against the Mistreatment of Beer. The tongue-in-cheek
site for the spoofy organization was created by Coors to rally consumers around the cause of beer that’s kept cold
and fresh during shipping. In addition to hilarious fake news stories in the vein of The Onion and equally
ridiculous videos, visitors can also take a moment to sign an e-petition and make their inebriated voice heard.