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AdAge.com reports today on a plan by Crispin Porter + Bogusky and coupon company Boodle to stick ads to the back of $4000 worth of quarters in Minneapolis. The company, according to the copy that appears in the tiny ads, defines "boodle" as "money acquired in unconventional ways." Webster's, however, defines it as "money given in payment for votes or political influence; bribe money; swag," which makes the campaign seem even more on-brand. PLUS: European media giant Emap has purchased the International Advertising Festival.
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