ON THE WEB: Marmite, or Might Not

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Marmite tastes like brown gold or spore mold, depending who you ask. Only appropriate DDB London harnessed these conflicting emotions when it readied the world for Marmite's debut in a squeezable container. Squirting around the Marmite Squeezy website, users can draw pictures with their yeasty gunk, rate others' art made by the commonwealth's kimchi and view the surrounding campaigns.
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