ON THE WEB: Renegade and Girl Share the Air

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Panasonic and Dentsu's Renegade Marketing Group have teamed up with one of skateboarding's most creative posses for their newest project, Share the Air. The site taps into the aura of Girl Skateboards, long on display at blog/rumor mill/audio-visual repository Crailtap, enlisting Girl team manager Sam Smyth, superstar pro Eric Koston and top tier photog Atiba Jefferson as curators of photo blogs, as well as short videos by filmographers Ty Evans and Aaron Meza. "Looking at Crailtap, [Girl's] sense of humor and comraderie and friendship is something we really wanted to align ourselves with," says Adrian Lai, interactive project manager at Renegade. "They all have their own creative vision for what they want their blog to be." Also included are is a user-submitted video contest, games, information about the Panasonic Open contest on the Dew Action Sports Tour and a product demo in which Atiba and Ty run through the Panasonic gear.
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