As a female creative in advertising, I have been competing against questionably talented creative thinkers that tech bros love, well before the introduction of ChatGPT. 

It wasn’t until about 2016, when hiring women became a cool innovative thing in advertising, that I really started being considered for higher-level creative roles. And now a newer, more innovative candidate has burst onto the scene.

While I can’t process millions of data points in nanoseconds, I can use my powers of human cognition (some might call it female intuition) to make this bold prediction:

Even though women hold only a quarter of creative leadership positions, at least one ad agency will appoint AI to a C-level creative role by the end of 2023.

Because who doesn’t love a buzzy, forward-thinking hire that shows we get it? Especially if said forward-thinking-hire doesn’t come with a pesky uterus or lactation station requirements? It’s way easier to pay a machine with no gender a fixed subscription fee than to actually fix the gender wage gap.

And unlike women, we can easily see the value having a robot adds: Speed. Efficiency. Real-time sports stats. Non-existent emotions.

And honestly, AI is just funnier. Computers can do Seinfeld and Dave Chapelle jokes. Last time someone told me to be more like Jerry Seinfeld, I flat-out refused.  

So, am I worried about my future job prospects as a creative in advertising? Yes. I always have been. I’m lucky to be here at all, frankly. 

But the agency folks who are putting together decks about their brilliant new “AIxecutive CreAItive DAIrector” should be absolutely terrified. Because this particular woman and every other agency on the planet has already thought of it.

And a computer won’t save you from the lack of original thinking a lack of diversity in creative leadership brings.

Note: I tried to get chatGPT to write this article for me. But it didn’t listen. Perhaps I will try to be “less aggressive with my tone” next time.