Opinion

What agency creative leaders can learn from business-minded CMOs

Studs Co-Founder Lisa Bubbers, Cotopaxi Chief Brand Officer Brad Hiranaga and PepsiCo VP of Flavored CSD Marketing Michael Smith share challenger brand wisdom at Ad Age's Business of Brands conference. (Stephen J. Serio)
By:
September 25, 2024 09:30 AM

Featured Stories

Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List

The 2025 Ad Age Tech Power List showcases 20 leaders in the ever-changing advertising, media and entertainment landscape.

GS
By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Food & Beverage
JS
By:
Jon Springer
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
EL
By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency
Meta
How Meta’s new AI app could bring advertising to highly personalized chatbots
Meta
AH
By:
Asa Hiken
How Meta’s new AI app could bring advertising to highly personalized chatbots