PICK OF THE WEEK: Comcast "The Early Episodes"

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Comcast - 'The Early Episodes'
Comcast - 'The Early Episodes'
Today's pick of the week isn't so much a spot as a moment.

"Early Episodes" is a spot in this week's Comcast campaign featuring little kids in the place of office drones. Yes, the kids in grown-ups' roles device is well-worn, but the moment at the end of this spot in which a non descript youngster in a double breasted suit enters a miniature office kitchen and meekly announces to his workmates that "Jean's retiring and we're having a little thing for her" is a tour de force of existential ennui.

Packing such a crystalline statement about the pointlessness of it all is no mean feat and deserves to be recognized on a soupy hot Friday when the most we can hope for is that the grid doesn't blow.
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