PICK OF THE WEEK: Geico - "Cavemen Trailer"

By Published on .

Geico - 'Cavemen Trailer'
Geico - 'Cavemen Trailer'
Following on the hairy knuckles of the tremendous "Airport," the cavemen have made us love them once again with this new head-scratch and giggle inducing faux trailer to nowhere. Granted, doing a mock action movie ad is not exactly discovering fire, but "Caveman Trailer" uses an array of tools (including the inexplicably hilarious line, "Karen wants to take us for a ride in her SUV") to transcend the genre to become something new and special.

The viral has all the elements of the classic action trailer—the heady but essentially meaningless lines ("It's my life, OK?!"), the explosions, the sultry locations that speak of sex and drugs for sale, the silence punctuated by a portentous ringtone—only with cavemen. The video makes brilliant sport of a laughably lucrative and enduring entertainment staple, but more importantly, it makes Geico (Geico!! An insurance company!!) a cultural presence.

Adwatchers might complain that they're over the petulant prehistoric stars of this ongoing campaign, but the cavemen clearly continue to strike a chord with the insurance buying hoi-polloi, judging from their reaction to the trailer (and to the cavemen themselves—read about it here.)
Most Popular
In this article: