PICK OF THE WEEK: Sprite "Sublymonal"

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Sprite 'Spa'
Sprite 'Spa'
A special Memorial Day Weekend multiple choice Pick of the Week.

This Sprite campaign (and it's the whole campaign that gets the POW nod) was chosen as Pick of the Week because:
  1. As the trenchant remarks of our more enlightened AdCritic commentators suggest, we are "so far up the ass of" (insert name of award-winning, business-winning, progressive ad agency—in this case, you guessed it, CP+B—here)
  2. My, and several of my staffers' ongoing affair with (insert name of creative director and/or head of production at award-winning, business-winning, progressive ad agency here), also noted by the more astute AdCritic Comments Section participant
  3. The Swedish Military spot scared us
  4. The Heineken Monster scared us
  5. We thought the Pot Noodles spot was culturally insensitive to the Welsh
  6. It's an interesting, integrated campaign that thoroughly mines the youth-oriented and the hidden content aspects of its central "Sublymonal" theme with elements that range from package design through eye-popping DVR-ready ads that work with online elements created by AKQA, tie-ins with the alternate reality component of a certain hit TV show, events and clothing design and more
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