PICK OF THE WEEK: Xbox 360 - "Mad World"

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Marcus Fenix is hot. So is this ad for newly released Xbox title "Gears of War."

Director Joseph Kosinski and Digital Domain (with special guest and darkening agent David Fincher) combined original scenes and existing game bits into this gee whiz spectacle that was whipped up within the "GoW" game engine. The result is a visual stunner that has set tongues wagging and eyes popping across the interweb.

That's some heavy lifting for your basic game ad. Read about it here.
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