Pick of the Week

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PICK OF THE WEEK: Smirnoff "Love"

Smirnoff "Love"
OK, the spot actually launched last week, but this new interactive TV effort from JWT/London has other attributes that propel it past such temporal nitpicking and into the position of our inaugural Pick of the (more or less) Week.

As you know by now, the spot for Smirnoff depicts what looks like a relationship-ending moment between a man and a woman that can be followed, and distilled down to different conclusions, using the Sky Digital remote

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