A chief creative officer over 50 is a powerful asset to agencies today. Is this a biased point of view? Absolutely.
I am over 50. I am also steadfast in my belief that anyone who thinks age is irrelevant in the job conversation is living in a utopian dreamworld.
We have an ever-growing list of awards for our younger-than-50 industry cohorts—40 Under 40, 30 Under 30, Young Guns, Rising Stars of Madison Avenue.
We also continue to see the stripping of senior talent from the workforce. The median age for managerial positions in our industry is 37; The average age of a creative is only 28.
Yes, I’m oversimplifying, but it doesn’t change the underlying reality: The 50+ CCO is a rare (and often undervalued) player.
We don’t all become agency founders
The stereotypical linear path for a creative as they age and reach the pinnacle of their career dictates that they will become agency founders. But that’s not the path the majority follows.