Opinion

What marketers can learn from Gen Z’s love of memes

CeraVe’s 2024 Super Bowl campaign proved that consumers don’t always need to see traditional beauty imagery to remember a product. (CeraVe)
BZ
By:
Beatriz Zambrano
March 26, 2025 10:00 AM

Featured Stories

Creativity
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
Creativity

FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also earned a top award.

TN
By:
Tim Nudd
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
TV Upfront
Takeaways from Disney’s upfront
TV Upfront
PH
By:
Parker Herren
Takeaways from Disney’s upfront
Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing
ES
By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront
PH
By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch