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The Women's Image Network-which has been honoring movies and TV programming created by, or offering positive portrayals of, women since 1993-has added an advertising category to its 11th Annual WIN Awards lineup. The new awards will honor "outstanding television advertising created or directed by a woman," although men can also submit work since WIN also "honors advertising that promotes empowering female media messages." The slate of judges includes Leo Burnett's Cheryl Berman, Joyce King Thomas of McCann-Erickson/N.Y., Sally Hogshead, Goodby's Jamie Barrett and Luke Sullivan, among others. ... At Leo Burnett, Cheryl Berman- who was recently named chairman and chief creative officer of Leo Burnett USA- has announced a reorganization of the agency's Chicago creative department into six "creative communities" led by group creative heads John Condon, Bob Dreveny, Jonathan Hoffman, John Montgomery, Tim Pontarelli and the team of Josh Denberg and Paul Hirsch, who will together head one group. ... Similarly, Y&R has introduced a new agency model for its North American operations, unifying its agencies into a single entity, in a move that chairman and CEO Ann Fudge says will help build creative teams, integrated campaigns and better client relationships as agencies cooperate. Most notably to the creative community, worldwide creative director and New York chief executive Michael Patti will become vice chairman of Y&R Advertising, while still focusing on global creativity. ... In late August, General Motors-in the face of protests from safety groups- pulled an ad titled "A Boy's Dream" that features a kid daydreaming about racing a Corvette through the streets and, at one point, through the air. In a joint letter to GM, a coalition of groups described the commercial as "among the most dangerous anti-safety messages to be aired on national television in recent years." The blockbuster commercial, which began airing during the Olympics, was created by Chevy agency Campbell-Ewald and directed by Guy Ritchie via Anonymous Content, with special effects provided by Digital Domain.
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