Published on .

Former Nissan regional ad manager Tony Wells' new job is to bring national sponsors to Mills Corp.'s growing roster of shopping malls. Mills' five megamalls-Potomac Mills, Franklin Mills, Sawgrass Mills, Gurnee Mills and Ontario Mills-originally starred outlet stores but now also feature department stores and upscale retailers, with huge entertainment and dining complexes.

Age: 33.

Title: VP-corporate sponsorship, Mills Corp., Arlington, Va.

Facts: Our malls draw 65 million people annually, more than Disney's theme parks. Visitors stay 3 hours and spend $170 on average, far higher than a typical store or mall.

Insight: Traditional shopping malls aren't enough anymore. Consumers want a totally exciting three-dimensional experience with entertainment, food and interactive-style shopping.

Opinion: The Mills centers are the ultimate in point of sale. Consumers come here in the mood to take action and spend money, unlike sports venues where they're primarily watching the action. We provide the environment for sponsorships to become sales.

Example: Picture a climbing wall inside a mall, sponsored by a major shoe

Most Popular
In this article: