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Rick Gentile spent 17 years at CBS Sports, rising to executive producer overseeing the Super Bowl and the Olympics, before he left last year to form a company that produces sports and entertainment events with an emphasis on Internet coverage of the events. His company also owns minor league baseball and hockey teams in Boise, Idaho.

Age: 49.

Title: president, Diamond Sports & Entertainment, New York.

Working on: Staging the "Great Skate Debate," a figure skating competition where a live and an Internet audience vote on the winners.

Insight: As the ratings decline for network TV sports, alternative channels will emerge, giving life to sports that have been choked off in recent years.

Watch for: The Internet to become a venue for Webcasts of events some sectors of the population are eager to see, such as the Tour de France and new adventure races.

Opinion: Cable is now growing to the point where it's mimicking network TV, complete with blinders and biases in sports coverage.

Hot: Golf. Passionate, upscale fans keep it on top.

Danger sign: How the unequal economics of baseball teams are undermining competitiveness and disenchanting fans.

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